Why I Love Working With Small Business Owners

by Darrin J. Cook (Sales and Marketing Director) I started my sales and marketing profession right here in Geauga County in the mid to late 90’s and through the nearly two decades of B2B I was able to learn a lot about small businesses in the area. I have met with car repair shops, nurseries, […]

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10 Advertising Mistakes That Will Destroy Your Credibility

Erin Sagin – https://www.wordstream.com/blog/ws/2016/02/08/advertising-mistakes Last updated:  October 7, 2018, Copywriting When it comes to paid search, advertisers only have one tiny snippet of copy—130 characters, to be exact—to win over new customers. You’re under tremendous pressure to create ads that are both engaging and informative, include a clear call to action, and stand out against competitors’ […]

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Facebook Ads Manager

Facebook is combining the powerful ad creation and editing features of Power Editor with the ease of use and familiarity advertisers love in Ads Manager. This redesigned interface provides advertisers the tools they need to manage their business on Facebook successfully, no matter how complex, or simple, those needs may be. By combining Ads Manager […]

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Return on Investment – ROI – Formula and Use

Return on investment (ROI) is a measure of the profit earned from each investment. Like the “return” (or profit) that you earn on your portfolio or bank account, it’s calculated as a percentage. In simple terms, the ROI formula is: (Return – Investment) Investment It’s typically expressed as a percentage, so multiple your result by […]

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How to Choose the Right Domain Name

Source: Word Press   Back in the day, way way back, your website domain could have had a major impact on your site’s rankings. That changed a few years ago (2012 to be exact) when Google wanted to weed out websites that may have good domain names but very little “substance”. Exact Match Domains (EMD) […]

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FGi Mission Statement

Mission: We are committed to providing the tools necessary for businesses and organizations to connect with consumers and communities in the form of branding, marketing and publishing.

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Why are you in business?

Answer this question first. This answer will set you on your way. Why do you do what you do and for whom?  Establish your purpose; is it beyond just making money? Jot down your thoughts.

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